Better Blurb Tips
I tried three separate times to write an intro for this post but I’m not sure what I can say that isn’t already encapsulated in the title.
Blurbs are hard. Here are tips to help.
Avoid boring openers
Open with a hook or tagline. You want to catch a reader’s attention immediately!
If you’ve ever used a blurb from us, you may have noticed that I like to include quotes. Feel free to do this too!
Blurb ≠ synopsis
A summary or synopsis is a brief recap of your story’s events. It includes the full plot complete with the conclusion.
A blurb should function as a teaser to entice readers. It should not give away any surprises or secrets.* Don’t spoil the book for someone who hasn’t read it yet!
*Exception: In the case of series, it may be necessary to spoil a major plot point of a prior book in the blurb of a subsequent book. When this occurs, we recommend starting your blurb with a note that clearly states that your book is part of a series.
Careful with calls to action (CTA)
While some readers are enticed by CTAs, others find them gimmicky. We recommend using them sparingly.
Consider after-blurb notes
This can be a great spot to include keywords, comps, and context. If your book is part of a series that must be read in order, this is where to put that info. This section is also where to clarify the genre of your book.
Draft multiple blurbs
Before settling on a final blurb, write several and compare them. Combine, tweak, and revise until you’re satisfied.
Relevant info only
The information in your blurb should be narrowed down to only the vital facts or questions.
· Who are the main characters? What do they want? What is their problem/challenge?
· Who or what is the antagonist?
· What are the stakes?
· Why should readers care?
Short and sweet
Keep your blurb between 100 and 200 words. Around 150 words is ideal if you can swing it. Your blurb is meant to showcase the heart of your story, not be a story in itself. Length is often the hardest part for most authors but as a reader myself, I cannot stress this enough: Keep your blurb brief.
Too many versions
Don’t use different blurbs on different platforms. Use the same blurb and adjust for length as different platforms may allow. Or simply use the same blurb; there’s nothing wrong with consistency!
